BVIC launches “Take a Moment” Campaign

The Bathurst Visitor Information Centre (BVIC) is inviting the community to “Take A Moment” through a new online campaign.

The initiative encourages everyone to take a moment of self-care and revitalisation, but also to “take” a moment and capture an image to share that special moment with your community. Use the hashtag #TakeAMoment when sharing on social media and checkout the gallery at visitbathurst.com.au for inspiration.

Examples of “Take a Moment” could include a great takeaway from one of Bathurst’s many outstanding restaurants, a moment to sip a cup of coffee while catching up on a call to an old friend, a moment to exercise with a walk along the Macquarie River or to push yourself with a run around Mount Panorama.

Mayor Bobby Bourke said the latest campaign from BVIC was a part of a broader marketing initiative to both celebrate community resilience as well as to position the Bathurst region for future travellers.

“There will inevitably be a time when the current travel restrictions will be relaxed and Bathurst is strongly placed to be at the forefront of an early recovery for the visitor economy. The early recovery is highly likely to favour domestic travel to regional areas, and we are making sure that we keep a strong destination presence to keep our region in the attention of these future travellers,” he said.

“We know we need to practice social distancing at this time, but we can maintain community closeness and connections online #TakeAMoment is all about this sense of closeness and reminding each other that we can still find so much here to celebrate.”

ENDS

Media contact: Corinne Boer Media and Communications Officer P: 02 6333 6179 M: 0448 685 340 E: [email protected]

M: 0448 685 340 E: [email protected]