For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience and driving sales.

With a strong social media strategy, you’ll never run out of ideas on what to post and you’ll soon have an engaged community at your fingertips.

Council’s BizHub business resource centre at Realm offers a variety of monthly workshops and webinars that provide opportunities to improve business skills, develop business strategies and keep up-to-date with current business trends led by experts and industry professionals.

Learn how to make informed choices about websites and social media, get across search engines and digital advertising, and size up the benefits that each one offers your business at one of BizHub’s free and low-cost online workshops during April.

Find out how you can unlock your business’ growth potential with BizHub’s upcoming free online workshop on

If you thought TikTok was only for lip-syncing to music and dancing, then you might be surprised to know it can also be used for business. It’s a fun platform for experimenting with video, and with the right strategy, you can use TikTok to grow your business.

With almost 2.4 million users in Australia, TikTok is a great way to show another side of your brand, build a niche community and target a younger generation of buyers.

Whether you’re a candle business making a foray into e-commerce or a food blogger expanding your own cookware line, this BizHub workshop will help businesses get a handle on the many creative ways to post and engage using TikTok - no dancing or video experience is required!

The Clubhouse app also presents a powerful new marketing opportunity for businesses.

Unlike most other popular social media apps, the Clubhouse community is exclusive - members can only join after being invited by other members. It also offers the opportunity to connect with others in your industry, as well as to network with other business leaders.

Clubhouse can offer you an authentic and fresh approach to get in front of customers and potential prospects who are searching for the type of advice you can offer.

Check out some of the other online workshops and webinars happening throughout April:

How To: Run an Online Event with Eventbrite How To: Run and Online Course Art of Social Selling - LinkedIn Safeguarding your Business from Unpredictable Events The Power of Consumers User Experience and User Interface: Fundamentals for a Knock-Out Website

Established and emerging businesses can also take advantage of free Small Business Clinics dedicated to helping businesses requiring extra support. The one-on-one mentoring clinics can help to assess your current situation and assist you in the steps you need to take to overcome an issue or information gap.

All workshops are specifically designed for Victorian-based businesses and are delivered online.

For a full list of online events and to book, visit the BizHub Maroondah website or phone 9298 4679. Registrations are essential.